Sunday, January 9, 2011

Starbucks logo: timeline of future redesigns

In case you haven't already head, last week the Starbucks logo was re-designed for the first time in almost 20 years to celebrate their 40th anniversary. In the image below, Felipe Torre gives his take on the "inevitable evolution" of the logo. The new logo appears to be zoomed in, accentuating its mermaid figure, and had the border and text removed. The new design seems to be getting great feedback for the most part - I still have to sit on this one.

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3 comments:

  1. Haggard LibraryJanuary 9, 2011 at 9:55 PM

    I just don't get the logo. is it a mermaid? if yes, WHY does she have two tail/fin things?
    anyways, lovely blog !

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    Replies
    1. AnonymousJuly 5, 2012 at 12:18 PM

      because the siren ( two-taled mermaid) was originaly known for its distinctive call which would make sailors jump off board. In basic terms it means irresistable!

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  2. Mariah CraigJanuary 9, 2011 at 10:13 PM

    Yup, that's a mermaid! But you're so right, I always wondered the same thing and never took the time to find out why. Now that you brought it up I'm going to go and find out haha.
    And thank you very much :) Just started this one up today! Yours is to die for <3

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