Packaging fun with new Smirnoff Caipiroska collection

Okay, so I'm sure most of you designers have already seen this new brilliant packaging for Smirnoff, but I can't help but write a little something about it. I'm a huge sucker when it comes to packaging, and this is such a fun and interactive idea. Good enough that it makes me wish I could drink! To launch the new Brazilian vodka, Smirnoff Caipiroska, a promotional package was made by JWT Brazi. Bottles were created with the appearance and texture through a perforation for the flavors lemon, passion fruit and berries. This was done on a skin that was also made "peelable" so that it could give the consumer the feel as if they were peeling an actual fruit. Unfortunately, since this was created specially for a promotional kit, there is a limited supply of these bottles. If you get your hands on one - enjoy!
Take a look at some featured photos of this new design: